SuperValu supports Irish fishing community as it becomes first retailer to adopt Responsible Irish Fish Label

SuperValu has announced that it is all set to further support the Irish fishing community by being the first supermarket in Ireland to adopt the new Responsible Irish Fish (RIF) Label.

The new label for fish and shellfish has been introduced to ensure Irish fishermen can differentiate their products as 100% Irish in the market place, with all seafood bearing the RIF logo fully traceable back to an Irish vessel. Purchasing RIF labeled products will help maintain jobs in the Irish fishing fleet and the Irish seafood processing industry.

Read the full story here…